5 Steps Toward Professional Copywriting

Posted by on Jan 26, 2011 in writing | 2 comments

1. Consciously Construct Your Sentences It’s amazing how much web copywriting is composed with no consideration for sentence construction.  Click here to see what happens when you get it wrong.  Sentences will end mid-thought.  Unless you are a professional writer, and therefore know how to break the rules, stick to these simple principles: In the simplest of sentence constructions...

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Getting a Job in the Recession #5: Online Profiles

Posted by on Jul 22, 2009 in series, social media | 0 comments

We’ve already covered the basics: CVs, Virtual CVs, Jobs Boards and Covering Letters .  Most employers are looking to see a CV these days.  Many will insist on an application form being filled out, which does the same job, except for the trick Extra Info bit at the end.  (I’ll probably blog about that in a later post.)  So, do online profiles really matter?  If an employer...

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Getting a Job in the Recession #4: The Covering Letter

Posted by on Jul 15, 2009 in series, writing | 0 comments

An excellently written covering letter will ensure your CV is at least glanced at.  Keep it short.  Avoid colour and exhuberant formatting.  And, pay attention to the following, crucial elements: Addresses Include your address first, followed by the name, title and address of the person you are writing to.  Pay attention to the details.  Do not spell names incorrectly.  (You know how...

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The 8 Worst Written Business Phrases of All Time

Posted by on May 27, 2009 in business, communication, writing | 4 comments

This is a unprovoked and no-mercy-spared attack on the perceived right of ordinarily sane, everyday individuals (such as middle managers and project co-ordinators) to morph into corporate executives with a mouth full of marble-shaped glass paperweights when they open Microsoft Word or Microsoft Outlook and their fingers first glance the keyboard. I’ve blogged before about The 10 Worst...

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