Who says tradition is out? OK, I have my digital camera. I love email. I’m an avid blog reader. I know what the credit crunch is. I’m even following the American election trail, via Twitter (only on alternate weeks though). But, some things just work. So, when it ain’t broke, don’t fix it. What am I whittering on about? Networking! Yes, you can network via Facebook or you can tweet your way through the day on Twitter (and these are fantastic business tools), but traditional networking, i.e. talking face-to-face, cannot be replaced.
Following the set-up of our business we were encouraged to join business networks and gave up after a very short period of time when the only type of people we met were like us, all new and shiny but impoverished. Certainly not the type to be needing our services. Then, attracted by the 10 Tips for Sales Success free seminars, we felt we might be judging too harshly and attended a few more. Things were different. We’d simply had a couple of bad experiences. The time was well-spent. We received canny business advice from those who’d been doing it long enough to know how to succeed but not long enough to look jaded. We met our logo designer. We realised the NI business world is a very small one.
It takes practice and initially it can feel incredibly daunting, if now downright terrifying. These people know what you’re trying to do, they see you coming with your proudly flourished business card and flyer. Read more…