Following a request from a group of business people in Omagh, we are holding a seminar in the South West College on 14 June.  This seminar has been run several times before, mainly in the Belfast area.  Comments are always positive.  Here are some recent responses:

“Had all relevant aspects explained and plenty of opportunity to ask questions.”  Kerry Smyth, Knowledge Transfer Centre, QUB

“I went to a Social Media Workshop run by Dawn from Sensei last week in Antrim. Dawn managed to condense a huge subject into a very simple, easy to follow and interactive presentation. There were people there who didn’t have a clue about social networking. There was a lot of excitement in the room and there were many questions about the possibilities. Dawn was very calm and professional and managed to keep people interested throughout. I would have no hesitation in recommending Dawn to run courses for my company or anyone else’s for that matter. Very pleased. (First published on Lookaly).”  Dean Langasco, I Love Mondays

Who Should Attend?

This session is for anyone who wants to gain a quick-fire overview of what social media is and how it can be incorporated into a business marketing and networking strategy.   It is most suitable for those who are new to online marketing, or those in the very early stages.

Results

This seminar will help you to:

• Understand the benefits and meaning behind the jargon and hype
• Know what to do to establish a professional online profile
• Access relevant industry information and local business assistance
• Keep in touch with your customers to encourage repeat sales
• Network more effectively with other SMEs

Thanks to South West College, Omagh, who are hosting this event.

A similar event will be held in Limavady.

Recent research confirms that customer loyalty is more a result of how customers feel about doing business with you, rather than what they think about your products or services in a detached way.

Businesses that provide satisfying service gain their customers’ loyalty in the form of repeat business and referrals – the ‘holy grail’ of customer service. The most successful companies achieve this goal by managing the total customer experience.

The name of this new thinking is Customer Experience Management (CEM). CEM is concerned with planning how you will not only meet, but exceed, both the rational and emotional needs of your customers.

In this workshop (24/03/10) you will gain an understanding of the building-blocks of a satisfying customer experience and create interactions that turn average customers into your campaigners.

Speaker: Allen Baird

To book a place, phone the School of Education (Open Learning) on 028 9097 3539/3323 or email openlearning.education@qub.ac.uk.

Image credit: blogger’s own.

I delivered this presentation at Twitter: Understanding Its Networking Value, a seminar run by Legal Island, as part of its Business for Breakfast Series.

Next week, I’ll be speaking at one of Legal Island’s Business for Breakfast seminars, at silly o’clock in the morning on the above topic.  If you are attending, please make any suggestions in a comment below.

When?  16 March 2010, 07:30 – 09:00

Where? Island Centre, Legal Island, Antrim

About what?

Twitter is celebrated as the latest online phenomenon in PR and brand-building. But what about meeting new collaborators and suppliers or developing meaningful ways of communicating with customers? Want to know more?

Click here to book your place.

Legal Island is running a series of Business for Breakfast seminars at Island House, Legal Island, Antrim.  Click here for full details.  We will be taking part as follows:

• Twitter: Understanding Its Networking Value (16/03/10)
• Whatchamacallit at Work – Memory Seminar (20/04/10)

Dates and descriptions will appear on our Current Events page soon.