Price, Productisation and a Pint

Posted by Allen Baird, Partner on Dec 7, 2009 in marketing, training | 0 comments

Bloke goes into pub.  Says to barstaff, “Mine’s a pint!”  “No problem,” says the guy and starts pulling.  “That’ll be £2.25 please.”  Bloke says, “I’ll drink it first, then you can invoice me, and I’ll pay it in about a month’s time, more or less, honest I will.”  Barman says, “That sounds reasonable.  I...