Posted by Allen Baird, Partner in
learning
There’s an interesting article on the BBC website about whether students should think like customers. The thrust is that it might be dangerous because it forces cash-strapped academics to demean themselves by marketing their courses. The pain, the pain…
As a training consultant and business owner, I’m used to making the link between customers and learners. For me, they are one and the same. When I say that I treat the learners in our workshops as ‘customers’, I am stating the facts. This is not to denigrate; it is to describe.
I suppose it counts as controversial in some circles, but I’m glad about the new link between universities and business, and the new perspective of a university as a business. Why? Read more…