Spreken zie Customer?

A group of nine year olds in a primary school not far away from this very screen were speaking customer this Wednesday past.  They were taking part in Young Enterprise, which I hope to volunteer for very soon.  What does the programme offer?  Well, it gives kids the chance to talk to real live ‘entrepreneurs’ and discuss what is involved when preparing to supply a product or...

Read More

If Only it Weren’t for Those Pesky Customers

This is a long – though not tall – tale. Grab a coffee. I need some photocopying done. Simple enough task, there are plenty of copyshops around. I could have my pick. So, I simply stop at the first one I come across. 08.55 It is situated a little off the beaten path, but no matter, it is on my path. Tiny little place, no more than 8ft square, the door is open, it is a little before...

Read More

What Our Customers Think

Following our I Think, Therefore I Am course – one of our workshops for anyone - on Saturday 23rd February, our customers had this to say: ‘Great day, very informative, good debate, enjoyable..’    Caroline Armstrong ‘Fully met – learned that we can change ourselves through taking on new challenges and using new techniques.’    Georgina...

Read More

I Am Not a Number

Today competition for customers is fierce and customer power is on the increase. But what are customers to you? Information to be managed? Or people to be engaged? There are two answers. The old one is called Customer Relationship Management (CRM). CRM is a process by which companies capture, store and analyze information relating to all parties in any business transaction – vendor,...

Read More