Learners or Customers?

Posted by Allen Baird, Partner on Aug 4, 2008 in learning | 0 comments

There’s an interesting article on the BBC website about whether students should think like customers. The thrust is that it might be dangerous because it forces cash-strapped academics to demean themselves by marketing their courses. The pain, the pain… As a training consultant and business owner, I’m used to making the link between customers and learners. For me, they are one and the same....