PowerPoint, Politics and Profit

According to BBC news, “There’s a new political party in Switzerland and its sole aim is to have the PowerPoint presentation outlawed.” Actually, no, it isn’t.  Its real aim is to make “a bit of money” from it. According to Anti PowerPoint Party’s website, the nefarious MS presentation software costs the Swiss economy $2.5 billion (US) annually in wasted time and...

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5 Steps Toward Professional Copywriting

1. Consciously Construct Your Sentences It’s amazing how much web copywriting is composed with no consideration for sentence construction.  Click here to see what happens when you get it wrong.  Sentences will end mid-thought.  Unless you are a professional writer, and therefore know how to break the rules, stick to these simple principles: In the simplest of sentence constructions...

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7 Essential Online Resources for Technical Writers

Here are my top resources for those of you making a living out of technical writing.  Some are also of use to anyone who writes in any style for a living.  First though… What Is a Technical Writer? I’ve always written my own training content, workbooks, manuals, user guides, procedures and policies.  I was a Technical Writer long before I realised it.  And, my personality type...

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5 Ways to Set Out Your Manifesto on LinkedIn

Gordon Brown has this week pledged to spread excellence.  And, many Northern Ireland politicians are spreading promises of excellence via Twitter.  We shall see.  But just think, are you spreading your excellence across the web too?  Here are five ways you can use LinkedIn to Set Out Your Manifesto, just like the big boys and girls.  Except, they’re not using LinkedIn. LinkedIn is...

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