Sensei

16 November

0Comments

Recession Survival

Posted by Dawn Baird, Partner in Leadership,business

I spoke last week to a teacher whose husband’s employer was dealing with the recession by avoiding making excess stock, but taking real stock of staff training needs and using the down time to cater for them. At a time when training budgets are being cut along with everything else, I was dead impressed at the far-thinking of an owner killing two birds with one stone, as it were, by developing his existing staff at the same time as keep unnecessary production down. But, how else can businesses survive?

So, how else can businesses survive?

Watching Alone in the Wild a few weeks ago, I wondering how Northern Ireland organisations are coping when stripped of all our usual comforts.

The premise of the documentary:

In this remarkable documentary, Ed Wardle is dropped into the unforgiving Yukon wilderness with just basic provisions and cameras to film himself as he attempts to survive completely alone in the wild.

Find a Safe Place to Camp

What part of your business is working? Which product is selling best? Which market is requesting what? Which customers are remaining loyal? Stick with that. To rework an old saying, if it’s not broke, now’s not the time to fix it. Avoid experimenting with new products or new markets. This is not a time for market expansion

For those of you who are self-employed, this may mean working for someone else for a short period, until you feel things are straightening out. The bottom line for many of us is a regular income to cover costs and wages. Just now, you need one less thing to worry about.

Ration Your Provisions

Ever wondered how long the stock will last? Or, how long the staff will continue to get paid before you have to make redundancies?

Watch those figures like you were McGyver defusing a bomb. Ensure you receive more regular updates from your Financial Person.
Ditch costs that are window-dressing. Reduce costs that are unavoidable. Are the new cars and furniture essential this quarter? You may find that you continue this prudent mantra well into your recovery period!
Decide now, who would have to go. Have a plan in place, if the bottom falls out of the boat. Don’t be taken by surprise. Some employers have little finesse when it comes to redundancy; make sure your staff leave on as good terms as possible, with all legal and contractual requirements adhered to.

Explore the Territory

Don’t just sit there and stew in your fear. Start exploring. What a great opportunity to conduct market research for your next product or a new foray into a different market! If your staff have time on their hands, make them productive. Get ahead of the competition by becoming aware of the mood out there and continue to monitor even as you put new plans in place.

Oh, and by the way, this is something that should be conducted on a regular basis anyway. Now, you have more time to dedicate to not only collecting information but analysing it in a meaningful way and applying any wisdom gained to your procedures and plans.

Start a Fire

By now, almost all the basics are in place, so you need to start a fire. Comfort or action? Only you can decide when to start a fire that will catch hold of your customers and consume the attention of new ones. Get the business news on an RSS reader and watch your competitors too.

Perhaps even experiment, but without putting the entire Camp at risk.

Don’t Be Afraid of the Bears

Ed Wardle, the hero of the series, developed a paranoid fear of bears. So did I, at the thought of being strung up in a hammock, covered in animal blood from gutting earlier in the day, waiting for bears to come exploring. It was tense to watch!

That said, I’m heading alot of bear growls just now. Negative thinking, depressive attitudes, overwhelming put-downs, discouraging talk. For alot of small business owners in Northern Ireland, the recession can be a lonely and frightening wilderness.

Like I tell my Assertiveness Workshop attendees, maximise your time with maximisers and minimise your time with minimisers. Now is the time for encouragement and support, not fear and paralysis.

What are your survival techniques? Comment at will.