The 21st century marketplace is brutally competitive. Recent research confirms that customer loyalty is more a result of how customers feel about doing business with you, than what they think about your products or services. Companies that satisfy their customers here gain their clients’ loyalty in the form of repeat business and referrals. The most successful companies utilize this by managing the total customer experience – not only meeting, but exceeding, both the rational and emotional needs of their customers. In this course you will gain an understanding of the building-blocks of a customer experience, learn how to manage your brand’s role, and create satisfying interactions that turn customers into campaigners.

You may also find our previous blog I Am Not a Number interesting.

26/02/08 & 27/02/08 – Customer Experience Management – 2-day workshop
Venue: Queen’s University, Belfast

Time: 9.30 – 4.30     Cost: £360

QUB is taking bookings for this event.  To book contact Marc Forte at QUB on 028 9097 5260/5261 or email m.forte@qub.ac.uk. Discounts are available for multiple bookings.

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